Natalie – The Body Shop Outpost

The Task

Create an experiential campaign for TBS rejuvenated carrot series product and bring awareness to TBS core belief of fighting for a fairer and more beautiful world.

Research

Origin of TBS Ugly Carrots Produce | Interactive Ideas for Audience Engagement of all Ages | Element of Collectability and Shareability | Push the Boundaries of Doing Good by Supporting Local Artist

THE OUTCOME

Inspired by the farm origin of the ugly carrots, the body shop village was created and equipped with edutainment zones to cultivate seed of awareness. The zones were namely: Discover and learn about ugly carrots, Experience the usefulness of ugly carrots and Commit to reduce, reuse and recycle.
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Overall, the 4 days of activation was successful, and TBS definitely found some soil mates rooting for their cause as there were many public feedbacks mentioning that they thoroughly enjoyed the experience and learned a fair bit about ugly carrot produce.

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