About
Genzo is a Singapore based Omakase restaurant that focuses on authentic yet affordable Japanese cuisine. Schizo came to me with some existing brand assets and are looking to create an overall brand personality and brand guide to better connect with their ideal audience.
Process
A branding workshop was conducted with an exclusive brand discovery workbook to help Schizo deep dive into the promise, purpose, and meaning of Genzo. Upon completion, reflections were turned into a strategy for brand positioning with a unique archetype, messaging, and overall art direction.
