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The Body Shop APAC Forum

Create an experiential campaign for TBS rejuvenated carrot series product and bring awareness to TBS core belief - exists to fight for a fairer, more beautiful world
Client
The Body Shop
Category
Experiential Design
YEAR
2019

The Task

Design environmental branding and experiential activities to bring together the community of TBS APAC market and celebrate The Body Shop’s 25 years of female empowerment through community trade partnerships.

Research

TBS Community Trade Partnership | Topic on Female Empowerment | Unique Builds and Designs to Convey Message on Female Empowerment | Ideas for Community Engagement, Pledge Mechanism and Potential for Female Empowerment through the Event
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THE OUTCOME

The Sarong room in Sofitel was transformed into an inspiring space that shouts female empowerment. Delegates are brought through an experiential journey that involves pledging to the cause by using The Body Shop recycled plastic bottles and participating in a collaborative mural lead by local artist Aunty Mei, who started her art gallery at the age of 60 years old. An empowering story followed by a meaningful activity; this sequence of activities ensured that the event was impactful and purposeful.

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Create an experiential campaign for TBS rejuvenated carrot series product and bring awareness to TBS core belief of fighting for a fairer and more beautiful world.
DRAG