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Neon: Into The Metaverse

Educate the entire neon company on the Metaverse with curated content, visual frameworks and insights on the future of meta-tainment.
Client
Neon Global
Category
market research and content strategy
YEAR
2022

The Task

Educate the entire neon company on the Metaverse with curated content, visual frameworks and insights on the future of meta-tainment.

Research

What is the Metaverse? | Why is it Relevant for Everyone? | What are some Important Concepts to Note | Discerning the Good amongst the Gimmicks | What can we Expect in the Near Future | What about the Metaverse is Relevant for Entertainment Industry
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THE OUTCOME

The Metaverse report was presented on 3 occasions to neon colleagues from around the world - Singapore, Bahrain and Los Angeles. 200+ people attended the Singapore's presentation. The presentation kickstarted metaverse -related conversation and potential opportunities within neon. It has influence how we design our experiences towards a meta-immersive future.

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